Effective date: 27 March 2026

1. Introduction & scope
Dixon AI Ltd (“Dixon AI”, “we”, “us”) is committed to protecting your privacy and handling personal data fairly and securely.

This policy explains how we collect, use, store and share your personal data when you:

• use the Site;

• register for events;

• purchase Services (including online training courses and AI360 via the Site); or

• otherwise interact with us.
   

This policy should be read alongside our Website Terms & Conditions.

2. Data controller
Dixon AI Ltd is the data controller for the personal information collected via the Site and in the course of our Services.

3. Personal data we collect
We collect personal information you provide directly and information collected automatically:
Provided directly (examples):
 

• Contact and identity: name, job title, company, email, telephone;

• Booking & payment details: invoicing information, purchase history, billing address (including for online purchases and invoiced Services);

• Account information: login credentials where accounts are used;

• User Content and communications: messages, feedback, career details, CVs where submitted;

• Media consent preferences (for recordings, photographs, or video).
   

Collected automatically:

• Technical data: IP address, browser type/version, device identifiers, pages visited and other usage data;

• Cookie and analytics data.
   

4. How we use personal data (purposes & legal basis)
We use personal data for the following purposes and legal bases:
 

• To provide Services and fulfil purchases (including online courses and AI360 subscriptions) — performance of a contract.

• To manage bookings, cancellations and refunds — performance of a contract and legitimate interest.

• To communicate with you about bookings, purchases, account administration and support — performance of a contract or legitimate interest.

• Marketing (newsletters, event announcements) — with your consent where required, otherwise legitimate interest (with opt-out).

• To improve our Site and Services (analytics, security, fraud prevention) — legitimate interest.

• To comply with legal and regulatory obligations — legal obligation.
   

We rely on legitimate interests where appropriate, balanced against your rights.

5. Cookies & similar technologies
We use cookies and similar technologies to operate the Site, provide analytics, and deliver relevant content.

Where required by law, we obtain your consent and provide cookie management options.
Typical cookie categories:
 

• Strictly necessary — required for the Site to function

• Performance and analytics — to improve the Site

• Marketing — to support advertising and engagement
   

You can control cookies via your browser settings. Disabling cookies may affect functionality.

6. Sharing & disclosure
We may share personal data with:
 

• Service providers acting on our behalf (hosting, analytics, CRM systems, email platforms, payment processors);

• Professional advisors (legal, tax, accounting);

• Regulators or law enforcement where required.
   

Where third-party processors are used (for example CRM systems such as Zoho CRM), they act under contract and only on our instructions.

7. International transfers
Where personal data is transferred outside the UK/EU, we ensure appropriate safeguards are in place (such as standard contractual clauses or equivalent mechanisms).

8. Data retention
We retain personal data only for as long as necessary for the purposes outlined in this policy, including:
 

• fulfilling Services and purchases;

• managing customer relationships;

• complying with legal, tax and accounting obligations.
   

Where appropriate, data is anonymised or securely deleted.

9. Security
We implement appropriate technical and organisational measures to protect personal data from unauthorised access, loss, or misuse.

10. Your rights
Subject to applicable law, you may have the right to:
 

• access your data;

• request correction or deletion;

• restrict or object to processing;

• request data portability;

• withdraw consent;

• lodge a complaint with a supervisory authority.
   

To exercise your rights, contact us using the details below.

11. Marketing & opt-out
You can opt out of marketing communications at any time via unsubscribe links or by contacting us. We maintain suppression lists to ensure compliance.

12. Children
The Site is not intended for children under 16. We do not knowingly collect their data and will delete it if identified.

13. Image & media data
Where you attend events or participate in Services, we may capture photographs, audio or video.

This is processed on the basis of legitimate interest or consent, depending on the context. You may withdraw consent at any time by contacting us.

14. Changes to this policy
We may update this policy from time to time. Updates will be posted on the Site with a revised effective date.

15. Contact & data protection enquiries
For privacy or data-related enquiries, contact:
hello@dixonai.com

For contract, billing or service-related matters, you may also contact:
accounts@dixonai.com