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Shifting from efficiency to innovation: how Creative ITC explored AI as a catalyst for faster learning, experimentation, and organisational progress.

How do independent financial advisers apply AI tools in a regulated, trust-based profession? In a recent Speaker Session with Pocock Sanders, Dixon AI explored exactly that working hands-on with live tools, building reusable prompts for marketing and client communication, and discussing where human judgement must remain central. The session moved from "what can AI do?" to "where should we use it?"

Senior leaders at Cottingham & Butler took part in an AI4SLT session in Iowa, working hands-on with live AI tools including ChatGPT, Copilot, Gemini, and Claude. Instead of focusing on policy or theory, the session centred on real business tasks—turning internal documents into usable outputs, building practical AI agents, and testing what organisational AI capability actually looks like in practice.