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GEFIE 2 focused on moving beyond AI awareness into practical value discovery. By working directly with live workflows, teams tested where AI could meaningfully support planning, analysis, and coordination, where it broke down, and how scope and judgement needed to be defined. The day concluded with a set of grounded, testable project concepts to progress into the next phase.

This edition of the Dixon AI Newsletter covers the most important AI developments from mid-December to late January, including Apple’s partnership with Google, OpenAI’s move into advertising, rising geopolitical pressure on AI chips, and what Davos revealed about the shift from AI hype to real economic impact.

Client:  Aspen Solutions Event:  GEFIE 2: The AI Value Discovery Day Industry:   IT Services and IT Consulting Date:  21 January 2026 Consultant:  Rufus Curnow The room in Glasgow brought together a cross-section of the Aspen Solutions team with a shared aim: to move beyond general AI awareness and start using it deliberately in day-to-day work. Participants arrived with clear questions about how AI could support their own roles, rather than sit alongside them as a separate